This August, Ballantines Blended Scotch Whisky returns for its third consecutive year of partnership with GamrX 2025, brought to life through a nostalgic theme tagged #EnterTheArena. With its iconic Stay True ethos at the core, Ballantines joins one of Africas most dynamic gaming experiences to spotlight the players, and creators who are shaping Nigerias gaming culture.
Happening on Friday, August 8, 2025, at Landmark Event Centre, Victoria Island, GamrX 2025 will see Ballantines create an immersive on-site experience celebrating authenticity, identity, creativity, and connection. Through bold visual storytelling and on-site activations, attendees will explore what it means to Stay True to the Game, reflecting on themes of self-expression and purpose within the world of gaming.
Evane Chenuet, Marketing Director at Pernod Ricard Nigeria, shared her thoughts ahead of the event: Ballantines has always stood for authenticity and the courage to express who you truly are. Our continued partnership with GamrX reflects our belief that gaming is a powerful form of creativity and culture. We are proud to show up, not just as a brand, but as a partner to the gamers who define this space.
As part of the Ballantines experience at GamrX 2025, guests will journey through three immersive zones, each curated to entertain, engage, and inspire.
In the Chill Zone, guests can unwind and sip on signature Ballantines cocktails. Whether youre catching up with friends or soaking in the vibe, this is your spot to relax and recharge. The zone also features a dedicated Ballantines merchandise store, showcasing thoughtful, limited-edition lifestyle pieces that reflect the bold spirit of the gaming community. While you're there, take part in the Ballantines Quest Card, rack up points by doing what you love: dancing, snapping selfies with your crew, tagging Ballantines, and more. Guests who hit 20 points will have a chance to win exclusive Ballantines merch, with the first five to complete their card walking away with a prize.
The Bar Zone offers a sensory escape, with immersive bar stations serving a signature selection of Ballantines cocktails; Ballantines Apple, Ballantines Sour, and the refreshing Ballantines Lightening. Each serve made to stand out, just like the gamers showing up.
Over in the Play Zone, its all about movement, competition, and nostalgia. Guests can take part in the high-energy Just Dance experience, dive into friendly competition through modern gameplay, or revisit timeless favourites in a retro-inspired gaming area that brings back memories of where their gaming journey began. No pressure - Just stay true to who you are. The vibe is Ballantines, and these zones are experiences you dont want to miss at GamrX 2025.
GamrX 2025 will bring together Africas top esports talent and creators for a high-energy showcase of competition, culture, and creativity.
To attend GamrX 2025, visit www.gamrx.net to secure your tickets.
Whether youre a gamer, creative, fan, or someone finding your voice through gaming, Ballantines invites you to show up as you are, and Stay True. #BallantinesNG #StayTrue #GamrX2025 #EnterTheArena
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits. Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagrams Imperial Blue Whisky, Imperial Black Whisky, Absolut Vodka, Ballantines Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Inverroche Gin, Olmeca Tequila, Malibu Liqueur, and GH Mumm Champagne.
Founded in 1827 by George Ballantine in Edinburgh, Ballantines honours nearly 200 years of Scotchblending artistry. As the #2 bestselling Scotch whisky globally , Ballantines signature style is built on a masterful blend of fingerprint malts and grain whiskies sourced from Speyside, Islay, the Highlands, and Lowlands. Every blend is created by a team of expert master blenders who ensure consistency, quality, and the brands defining smooth, elegant character. Ballantines embodies a timeless yet contemporary spirit, celebrating selfexpression and the confidence to live your way. The Stay True global ethos champions originality and authenticity, exemplified in collaborative initiatives across music and gaming.
For more information, visit ballantines.com or follow us on @Ballantines and #BallantinesNG #StayTrue.
