The controversy stemmed from a Boston concert held by none other than Paltrow’s ex-husband's band.
In a surprising turn of events, Gwyneth Paltrow has become a “temporary spokesperson” for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company’s former CEO and chief people officer.
On Friday night, the company shared a surprise parody video with the Shakespeare in Love actress where she joked that she was “hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.”
“Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones,” Paltrow said as text on-screen began typing out the question, “OMG! What the actual f—,” before a split cut panned to the Oscar winner as she answered a completely opposite question.
“Yes, Astronomer is the best place to run Apace Airflow,” she answered. “We’ve been thrilled so many people have a newfound interest in data automation.”
She continued, “As for the other questions we’ve received,” as on-screen text typed out the question, “How is your social media team holding—” before Paltrow popped back into the frame to respond to another separate question.
Interest in Astronomer has spiked in the past week after the company’s CEO, Andy Byron, and chief people officer, Kristin Cabot, were displayed on the big-screen during Coldplay’s Boston July 16 concert stop. When they realized they were on camera for the kiss-cam segment, they both scattered out of frame, which led the band’s frontman Chris Martin to quip, “Either they’re having an affair, or they’re just very shy.”
It’s no coincidence that Paltrow was tapped as a “temporary spokesperson” for Astronomer, as Martin is her ex-husband. In the wake of the viral moment, Bryon and Cabot both resigned from their roles.
As the scandal has continued to draw attention toward Astronomer, the controversy also led to a surge in Coldplay’s streams. According to data from Luminate sourced by Billboard , the seven-time Grammy award-winning group’s on-demand audio streams were up by 25 percent on Thursday. In the preceding five days before the Boston concert, Coldplay had 28.7 million streams.
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