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Three bottles of Heinz Tomato Ketchup in a box. Kraft Heinz took a $9.3 billion noncash charge for its lower stock price and market capitalization as it considers strategic options for the business. Photo: Brandon Bell/Getty Images

Kraft Heinz Co.s stock rose Wednesday despite a massive charge booked by the packaged-food giant for the losses in its stock price, after it said a potential breakup or sale is still being considered.

Kraft Heinz took the noncash impairment charge of $9.3 billion, citing a sustained decline in our share price and market capitalization along with reduced carrying value of its intangible assets.

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