Musaad Algfari, CEO of Marketing Home Group for Trading Co.
Marketing Home Group for Trading Co. (MHG) reported retained earnings and cash of SAR 181 million in H1 2025, exceeding its SAR 160 million capital, CEO Musaad Algfari told CNBC Arabia, adding that this surplus enables loan-free expansions.
He said the general assembly will decide post-IPO on ways to use these earnings, whether through cash dividends or other options.
Algfari noted that MHG is not only a trader or manufacturer. It rather builds brands that bring new products to market, lifting profit margins to 21% in H1 2025 thanks to an 8% drop in expenses.
The company operates more than 40 showrooms in Saudi Arabia, along with more outlets in the UAE, Oman, Qatar, Bahrain, China and Spain, a footprint that has supported debt-free growth, with the next phase focusing on expansion into new sectors.
He added that MHG boasts a project pipeline with various state-run entities, including Diriyah Co. and ROSHN. Besides, the company dominated the lighting sector with a 36% market share in 2023, while also maintaining strong positions in the sanitary ware and the ceramics sectors.
