This years finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.
As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as essential for scaling performance and adapting to a shifting digital landscape.
Sharethrough and Horizon Media partnered to prove sustainability and performance can go hand in hand, earning a nomination for Best Sustainable Platform. In May 2024, Horizon transitioned all programmatic deals to Sharethroughs GreenPMPs, becoming the first agency to do so at scale. The shift reduced carbon emissions by over 50% across display and video campaigns while improving key performance metrics, like viewability and click-through rate. With nearly 80 campaigns and over 300 million impressions delivered, the effort resulted in the reduction of 34 metric tons of CO2e and compensated for 88 additional tons. The results cemented both companies as sustainability leaders in the media industry.
Contentful helped Ruggable transform its digital storefront by enabling real-time personalization and seamless content delivery. By tailoring web experiences to reflect campaign messaging such as aligning dog-themed ads with pet-focused landing pages Ruggable saw click-through rates increase sevenfold. With Contentfuls platform, the brand accelerated campaign creation from days to minutes, enabling faster, more relevant content rollouts. The collaboration created a model for how personalization can deepen customer engagement and drive performance across digital channels, earning Contentful a finalist spot for Best Personalization and A/B Testing Platform.
Yahoo DSPs advanced AI engine, Yahoo Blueprint Performance, helped Georgia-Pacific boost campaign efficiency and reach without sacrificing quality. By processing 10 times more data and accelerating its feedback loop by 90%, the tool optimized bids and delivered clearer, faster insights, securing Yahoo a nomination for Best AI Tool. As a result, Georgia-Pacific improved eCPMs across display, video and audio, while achieving an 81% video completion rate and 86% viewability. The campaign delivered outcomes equivalent to $4 million in added media value, highlighting Yahoos ability to drive performance through transparent and scalable AI solutions in an increasingly complex ad landscape.
Overall, the judges 2025 selections demonstrate that tech companies are enabling advertisers and publishers to deliver more strategic partnerships and integrations, embrace sophisticated data unification, enhance marketing efforts with AI-driven personalization and adopt omnichannel strategies for more effective campaigns.
See the complete list of finalists below.
Best Affiliate Marketing Platform
Rakuten brands leverage AI tech to drive beautiful resultsCarhartt achieves outstanding revenue growth with impact.comNucleusLinks X VoucherCodes: Boosting Affiliate Rev. by 40%Best AI Platform
Prezent Enterprise Business Communication PlatformGrowthLoop Compound Marketing EngineDeepL & iCrowdNewswire AI-powered press release translationsMarketeam.ai & Bank Hapoalim launching Ella the AI AgentCluep launches an AI Agent for CokeHow Known Built an Iron Man Suit for Its Clients
Best AI ToolNinjaCat & BRKTHRU Boost Marketing Efficiency with AI AgentsHalftime Shows & Hidden Billions: What Videocites UncoveredNBCUniversal & Huge OLIDigital Culture Group Launch of AI-Powered Platform, ARIYahoo Blueprint Performance boosts Georgia-Pacific outcomes
Sports Engine: AI Creativity at the Speed of Sport
Best Attribution ToolDigital Remedy
Harvest", Good Apple
Best Automation Tools and/or PlatformAgentio scales Bombas YouTube creator partnership programCeltras Creative AutomationFlight Control + Copilot; Your Fleet of Expert AgentsSports Engine: AI Creativity at the Speed of SportCrio Bru & Shirofune Amazon Ads Optimization
Zeta Global + Pep Boys
Best Buy-Side Programmatic PlatformEpsilon DigitalData-Driven, Human-CenteredBlockBoards DSP Solves CVTs Fraud & Waste IssuesMediaGo- A Leading Deep Learning-Based DSP on the Open WebEthical Optimiser by Mediahub
Nexxen Powering Measurable Brand Growth
Best Content Creation PlatformHeroVideo Produces 200 Videos Daily for ICTV Facts
Celtras Creative Automation
Best Content Management SystemLabrador CMSAn Agile, Enterprise-Grade CMS T-Mobile x Lastmile RetailMerlin Connect & Bridge Seamless Music IntegrationOrangetheorys web transformation with Webflow
LG Brings The Joy of a New TV for 5 Years With webOS Re:New
Best Content Marketing PlatformPushly + Future: Future looks brighter with Pushly
eWizardPowering Compliant Email Marketing in Life Sciences
Best Cookieless Identification TechnologyIntent IQ: Empowering Buy-Side & Sell-Side SimultaneouslyHow Utiq Pioneered Authentic Privacy-First AddressabilitymyGaru telecom-driven cookieless identity solutionHearst Magazines: AURA Best Cookieless TechnologyNexxen Discovery Smarter Signals, Cookieless Future
Cookieless Precision powered by Awesome Intelligence
Best Customer Data PlatformThe Post and Courier & BlueConicAmperity Wins Digiday Best CDP for AI-Driven InnovationGrammarly & Hightouch Personalization at Scale
Maximus Florida KidCare Parent Portal
Best Data Lead
Digiday Best Data Lead Erin Davison
Best Data Management PlatformOneAD & OneDATA Webb Retail Data Management PlatformTranscend & GoCardless Future-proofing PrivacyFreestar Unlocks Revenue for Publishers With CurationOptable & Triton Digital: Driving Audio Publisher RevenueNexxen Data Platform Smarter Planning at Scale
Audience First: ArcSpan AMS + Newsweek Take Top Honors
Best Data TeamCanela Medias Data Science TeamDemandbase Helps Palo Alto Network Transform Lead ManagementBest Data Team fusepoint, Power Digital Marketing
Hearst Magazines: Best Data Team
Best Digital Out-of-Home Advertising Technology NEWOUTFRONT QRad: Interactive, Real-Time DOOH Content ControlVistar Media & Hawaiian Airlines Weather-Triggered DOOH
Best E-Commerce Technology
Lexus Build Tool Where Craft Meets ConfiguratorCoveo & Freedom AI Search & Product DiscoveryNoibu & Ariat Protected $5.5M in at-risk revenueSwap: Streamlining Jaki Londons Global E-Commerce ExpansionMC Sonae launches retail media with Kevel, driving 487% ROAS
Best Event Platform NEW
USC uses Cvent to keep its students engaged & connected
Best In-Store TechnologyNCR Voyix helps TXB with Self-Checkout PlatformPerfect Corp. & Starboard Groups AI-Powered SkInsight Tool
Retail Media for All In-Store Connect by Quad
Best Influencer Marketing PlatformLater: Transforming Social Commerce with MarTech InnovationInfluencers Waves powered for creators and brandsFohr: Transforming DICKS Influencer Ecosystem with New TechCaptiv8 & Turbo Tax Launch of TurboTaxs Mobile App OfferDigiday Media & Howl The New Faces of Creator Commerce
Best Interactive Content Platform NEW
Celtras Creative EnablementDigiday Media & Tango Group-Safe Livestreaming with Tango.Me
TAPPP Interactive MicroApp Launch with DirecTV & BetPlay
Best Location Data PlatformAzira & Epsilon Renew Your View CampaignTransparenSEE by DAC
Locala Driving Luxury Boutique Visits for IWC
Best Marketing Analytics Platform
A Breakthrough Synthetic Data Marketing Analytics Platform
Best Marketing Automation PlatformAdRollHow Known Built an Iron Man Suit for Its ClientsMailMax powered by JAM CRM for Bell CanadaPushly + Future: Future looks brighter with PushlyCBS Grows Engagement with Admirals VRM Marketing Automation
MINT.ai ARM Platform powered by AI
Best Measurement SolutionNothbeams C+Ve Attribution Model Redefining MeasurementAdjust AI powered European shopping apps incremental growthFrom Data to Dollars: Attain Delivers for Pilot Flying JHalftime Shows & Hidden Billions: What Videocites UncoveredMeasured and Media Measurement Client Dermalogica
Prescient AI MMM
Best Mobile Marketing PlatformAttentive & Marleylilly AI-Driven Mobile Marketing SuccessTrueDialog Business Texting SolutionAdjust AI powered European shopping apps incremental growth
Hugo Boss Hugo Boss XP
Best Monetization Platform for PublishersEX$COs Online Video Platform for Advance LocalPrimisHearst Magazines: AURA Best Monetization PlatformPubcircle by AxisNitros premium ad tech powers 170% CPM boost for Liquipedia
ArcSpan + Dexerto: Gaming Data, Contextual Revenue, Big ROI
Best Native Advertising PlatformDianomi Driving powerful results for leading brandsAdAdapted + Gopuff: Native Ads Convert Impulse into PurchaseSimpli.fi & Mighty Media Shop Drive Resort BookingsSmartNews Makes Native Work Harder & Smarter for FinanceBuzzMediaGo- A Leading Deep Learning-Based DSP on the Open Web
Smartly & The Times Creative Automation for Subscriptions
Best Partner Clean RoommyGaru telecom-driven data clean roomLiveRamp & Hersheys Transforming Marketing Measurement
With Optable, The Globe and Mail Proves Clean Rooms Work
Best Personalization & A/B Testing PlatformPostscript and Portland Leather Goods AI Infinity TestingHow CHANI Used Intuit Mailchimp to Drive 110% Revenue GrowthAssertive Yield, Publishers full stack monetization platformContentful & Ruggable Rolling Out Seamless PersonalizationTypeface
Best Sales Enablement Platform NEW
emlen The #1 combined sales & buyer enablement solutionSpectrum Reach ArchitectThe Seismic Enablement Cloud
Best Sell-Side Programmatic PlatformMC Sonae launches retail media with Kevel, driving 487% ROASKargo Delivers CTV Outcomes for Global BrandsEX$COs Online Video Platform for The AutopianThe Walt Disney Company Building DRAX-DirectTeqBlaze Modular SSP+Exchange with AI & Curation
FreeWheel SSP: Streaming the Future of Programmatic TV
Best SEO Platform NEWLily AI & A.L.C. AI-powered Product Content Optimization
Chatmeter
Best Subscription PlatformSubtext Powers Subscriber Engagement via SMS Platform
Best Sustainable Platform
Assertive Yield Empowering Sell-Side Sustainable GrowthHorizon Media Cuts Carbon with Sharethrough GreenPMPs"Ocient Powers Precision Reporting for CTV at Beachfront
Best Video Advertising Platform NEWMNTN the Hardest Working Software in Television"The Walt Disney Company The Disney Advertising PlatformLocality Launch of LocalX
Best Video Management Platform
WistiaThe Vesper Platform by Endeavor Streaming
Technology Founder of the YearAmol Waishampayan Leads First-Party AdTech InnovationsTech Founder of the Year: Scott HorowitzSpacebacks Joe Hall Invents New Advertising CategoryHarshit Jain MD nudges the future of healthcare forwardNils Lind, Founder of the 100% bootstrapped, Assertive Yield
Karan Walia, Cofounder and CEO, Cluep
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The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that [&]
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This years finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data [&]
This years Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios StoryWorks and Brand USA took home [&]
