VeChain’s Big RWA Comeback: AI, Tesla, and NFTs Power Its 2025 Vision
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Key Takeaways:
- VeChain reclaims the spotlight with a renewed focus on real-world assets and behavioral tokenization.
- AI agents and Tesla-linked NFTs form the backbone of VeChain’s path to true decentralization.
- CEO Sunny Lu prepares to unveil a decade of progress at Consensus 2025 in Toronto.
Well before the hype over real-world assets (RWAs) was dominating the blockchain headlines, VeChain was already well underway. Founded and led by its CEO, Sunny Lu, it had begun laying the ground as early as 2017.
With initiatives such as dairy traceability in China and carbon tokenization with car maker BYD, it has established a niche most overlooked. Walmart China’s association further legitimized its real-world utility vision.
Today, mainstream industry players such as BlackRock are entering the RWA space, the ground VeChain laid years ago. Now, as the industry finally plays catch-up, VeChain will be announcing its next iteration at Consensus 2025 in Toronto.
The tokenization of everything – from data to daily habits – is a trend that upends the status quo, and promises to unlock immense value for the global economy.
Hear Sunny Lu's thoughts on how RWA, Tokenization and VeChain are laying the foundations of an information revolution,…
— VeChain (@vechainofficial) May 14, 2025Lu’s keynote, “Real Decentralization for Mass Adoption,” promises a new framework based on scalable tokenization, AI-enabled access, and human-centered design.
From Invisible Actions to Measurable Value
The network’s new aim is not only tokenizing physical assets but also quantifying human activities such as recycling, EV usage, and carbon reduction. With its VeBetterDAO program and Tesla partnerships, the company wants to reward environmentally conscious behavior using on-chain values.
This model, initially tested in 2019 with BYD, turns what Lu describes as “invisible assets” into blockchain records that create actual rewards.
Mugshot, a VeChain-based gamified coffee mug recycling app, is close to reaching one million active users, while EVEarn, a Web3 app that turns Tesla EV data into token rewards, has a 98% user retention rate. It goes to prove that it’s use, and not hype, that is keeping users engaged on Web3.
VeChain Launches NFT-Based Staking with Full Custody Control
Usability is one significant barrier to blockchain implementation. Closing the gap, the network is integrating AI into its system. A new assistant, dubbed BMO, will serve as a personal assistant for users accessing VeBetterDAO, staking strategies, and features within the app. Replacing seed phrases and logins through Google or Tesla makes it easier for mass audiences to participate.
On the staking side, VeChain’s new NFT-based system enables users to create tokens for their stake and directly delegate them to node operators without having to give up custody. This feature is included as part of the VeChain Renaissance upgrade and helps mitigate friction while maintaining decentralization.
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