By Orders of Peaky Blinders, Shelby Limited Goes Web3
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- Hit TV series Peaky Blinders is entering Web3 with a AAA blockchain game featuring digital collectibles and on-chain fan engagement for its 80M+ fans.
- A fan-made concept trailer two years ago generated massive excitement, giving developers a clear roadmap based on community feedback.
- The Web3 game aims to mainstream blockchain gaming, with a planned release coinciding with the Netflix movie in late 2025.
British iconic TV series Peaky Blinders stakes its claim in Web3, adapting into a blockchain-based game. The AAA title will feature digital collectibles and on-chain fan engagement, aiming to bring the show’s 80 million global fans into crypto via interactive gameplay. Wojciech Gruszka, head of development at Peaky Blinders Web3 Game, stated:
The Peaky Blinder enters Web3 with an AAA mafia game! This is so far the largest IP joining the blockchain gaming sector, blending gritty storytelling with true ownership. I believe this could be THE game to take Web3 gaming mainstream, and… I am so proud that our team will be a crucial part of its development!
Two years ago, a fan-made concept trailer for a Peaky Blinders open-world game sparked massive buzz among the gaming community. The overwhelming support shows that fans crave such a game. The trailer’s comment section is a goldmine of feedback.
By Orders of Peaky Blinders, Shelby Limited Goes Web3 3
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“If they made a good open-world game blending Peaky Blinders and Mafia, it would be legendary.” “I hope they make Mafia 4: Peaky Blinders.” “Amazing! If they did it like Red Dead Redemption 2, it would be a blast.” Typically, feedback arrives after a game’s launch. Here, knowing what gamers want upfront gives the developers a clear roadmap for crafting the game before development even begins.
Developing a AAA game based on IP rights alongside a broader ecosystem of products will also create many opportunities to grow the industry, acquire a community, build collaborations, and develop the technology that will be required to ensure the highest possible quality of this large-scale production. What’s more, the Peaky Blinders movie is supposed to hit Netflix in late 2025, which is perfect timing to spread marketing around the game.
Will they conquer the metaverse, or face a digital downfall? Only time will tell if their blockchain venture is truly “by order of the Peaky Blinders.”
