X2 Conversion Rate Growth: Trustee Wallet Doubles Key Metrics with Changelly Exchange API

2025-03-18T16:24:40.680+02:00

T u e s d a y , 1 8 / 0 3 / 2 0 2 5 | 1 4 : 2 4 G M T by James Clifford

• Changelly API integration has significantly improved Trustee Wallet's key business metrics

  

  In 2019, Trustee Wallet, a leading non-custodial crypto wallet by BlockSoftLab Inc., faced the challenge of enriching its user experience and enhancing its in-app functionality. Despite already offering a wide variety of features—support for 30+ blockchains, staking, and DeFi integration—the wallet lacked a seamless and reliable crypto-swapping solution.

  To address this gap and meet growing user expectations, Trustee Wallet integrated Changelly’s Exchange API, with impressive results: a 97.4% swap conversion rate. Since the initial integration nearly six years ago, almost every initiated swap in the Trustee Wallet app has been completed, meeting and exceeding user expectations for reliability and ease of use.

  This case study examines how Changelly’s API effectively boosted Trustee Wallet's user engagement and drove overall growth.

  Metrics-Driven Results: The Impact of Changelly’s API Integration

  Changelly API integration has significantly improved Trustee Wallet's key business metrics. Here’s the breakdown.

  Improved Conversion Rates

  One of the most striking achievements over the years of collaboration is the 97.4% conversion rate from started to confirmed swaps within Trustee Wallet via Changelly’s API. Almost all initiated transactions proceed smoothly to completion, indicating that the integrated swap feature is effective and user-friendly.

  Transaction Dynamics

  Post-integration, 57-60% of all custom crypto-to-crypto swaps are now handled via Changelly, which demonstrates a strong user preference for the exchange’s seamless swap functionality. This reflects a marked shift in transaction dynamics, with users increasingly engaging in faster and more reliable in-app exchanges.

  Top Trading Pairs and Coins

  Trustee Wallet users have shown strong engagement with popular trading pairs, particularly USDT TRC20-TRX, which isn’t surprising as Trustee users can stake Tron (with ~5% APY) in the app and make transactions with the USDT token almost for free.

  USDT TRC20, TRX, BTC, ETH, and SOL are the top-performing coins in the wallet, which aligns closely with broader market trends and user preferences for versatile, high-liquidity assets.

  Strategic Advantages and Business Benefits

  The partnership between Trustee Wallet and Changelly extends beyond raw metrics, offering a range of strategic benefits that have solidified Trustee Wallet’s position as a leading player in the crypto wallet industry.

  Enhanced User Experience

  By integrating Changelly, Trustee Wallet transformed into a full-fledged crypto platform where users can not only hold, buy, and sell, but also swap crypto—all in one app. By offering users reliable crypto transactions, Trustee Wallet has strengthened its market position, enhanced user satisfaction, and laid a strong foundation for continued growth and innovation.

  “Changelly has improved the Swap section in Trustee Wallet with its presence. We were able to expand the number of swap pairs for our users, improve trading limits, and most importantly - there is healthy competition between Swap providers in the app, so our users can exchange cryptocurrencies at the best rate on the market.” - Mike Kutsenko, Head of Business development in Trustee Wallet.

  Mutual Growth and Market Reach

  The partnership has proven to be mutually beneficial:

  • Trustee Wallet now offers its users seamless in-app exchanges, enhancing its value proposition.
  • Changelly gains new customers from Trustee Wallet’s growing user base, expanding its reach to users looking for a reliable, efficient crypto swap service.

    Zifa Mae, Head of Product at Changelly, expressed her enthusiasm about the partnership: "At Changelly, our mission is to empower our partners with seamless, reliable crypto exchange solutions that drive measurable impact. Seeing Trustee Wallet achieve a 97% conversion rate through our API integration is a testament to the strength of our technology and our shared commitment to enhancing the user experience."

    Continued Growth and Innovation

    The success of Trustee Wallet’s integration with Changelly has positioned their tandem for continued growth. While there are no immediate plans for additional API integrations, the existing partnership has laid a solid foundation for future enhancements. Trustee Wallet is also expanding its product line with Trustee Plus, a custody solution with the ability to issue a crypto card on the MasterCard network. The new app offers users even more flexibility in managing their crypto assets.

    Changelly’s Exchange API empowers crypto businesses across various sectors, including crypto wallets, portfolio trackers, exchange aggregators, Web3 ecosystems, and many others. It has helped 600+ partners accelerate growth, enhance user experience, and increase conversion rates for swaps between 1,000 cryptocurrencies on 185 blockchains. For more information on integrating Changelly’s API to drive measurable results, visit Changelly’s official website.

    In 2019, Trustee Wallet, a leading non-custodial crypto wallet by BlockSoftLab Inc., faced the challenge of enriching its user experience and enhancing its in-app functionality. Despite already offering a wide variety of features—support for 30+ blockchains, staking, and DeFi integration—the wallet lacked a seamless and reliable crypto-swapping solution.

    To address this gap and meet growing user expectations, Trustee Wallet integrated Changelly’s Exchange API, with impressive results: a 97.4% swap conversion rate. Since the initial integration nearly six years ago, almost every initiated swap in the Trustee Wallet app has been completed, meeting and exceeding user expectations for reliability and ease of use.

    This case study examines how Changelly’s API effectively boosted Trustee Wallet's user engagement and drove overall growth.

    Metrics-Driven Results: The Impact of Changelly’s API Integration

    Changelly API integration has significantly improved Trustee Wallet's key business metrics. Here’s the breakdown.

    Improved Conversion Rates

    One of the most striking achievements over the years of collaboration is the 97.4% conversion rate from started to confirmed swaps within Trustee Wallet via Changelly’s API. Almost all initiated transactions proceed smoothly to completion, indicating that the integrated swap feature is effective and user-friendly.

    Transaction Dynamics

    Post-integration, 57-60% of all custom crypto-to-crypto swaps are now handled via Changelly, which demonstrates a strong user preference for the exchange’s seamless swap functionality. This reflects a marked shift in transaction dynamics, with users increasingly engaging in faster and more reliable in-app exchanges.

    Top Trading Pairs and Coins

    Trustee Wallet users have shown strong engagement with popular trading pairs, particularly USDT TRC20-TRX, which isn’t surprising as Trustee users can stake Tron (with ~5% APY) in the app and make transactions with the USDT token almost for free.

    USDT TRC20, TRX, BTC, ETH, and SOL are the top-performing coins in the wallet, which aligns closely with broader market trends and user preferences for versatile, high-liquidity assets.

    Strategic Advantages and Business Benefits

    The partnership between Trustee Wallet and Changelly extends beyond raw metrics, offering a range of strategic benefits that have solidified Trustee Wallet’s position as a leading player in the crypto wallet industry.

    Enhanced User Experience

    By integrating Changelly, Trustee Wallet transformed into a full-fledged crypto platform where users can not only hold, buy, and sell, but also swap crypto—all in one app. By offering users reliable crypto transactions, Trustee Wallet has strengthened its market position, enhanced user satisfaction, and laid a strong foundation for continued growth and innovation.

    “Changelly has improved the Swap section in Trustee Wallet with its presence. We were able to expand the number of swap pairs for our users, improve trading limits, and most importantly - there is healthy competition between Swap providers in the app, so our users can exchange cryptocurrencies at the best rate on the market.” - Mike Kutsenko, Head of Business development in Trustee Wallet.

    Mutual Growth and Market Reach

    The partnership has proven to be mutually beneficial:

    • Trustee Wallet now offers its users seamless in-app exchanges, enhancing its value proposition.
    • Changelly gains new customers from Trustee Wallet’s growing user base, expanding its reach to users looking for a reliable, efficient crypto swap service.

      Zifa Mae, Head of Product at Changelly, expressed her enthusiasm about the partnership: "At Changelly, our mission is to empower our partners with seamless, reliable crypto exchange solutions that drive measurable impact. Seeing Trustee Wallet achieve a 97% conversion rate through our API integration is a testament to the strength of our technology and our shared commitment to enhancing the user experience."

      Continued Growth and Innovation

      The success of Trustee Wallet’s integration with Changelly has positioned their tandem for continued growth. While there are no immediate plans for additional API integrations, the existing partnership has laid a solid foundation for future enhancements. Trustee Wallet is also expanding its product line with Trustee Plus, a custody solution with the ability to issue a crypto card on the MasterCard network. The new app offers users even more flexibility in managing their crypto assets.

      Changelly’s Exchange API empowers crypto businesses across various sectors, including crypto wallets, portfolio trackers, exchange aggregators, Web3 ecosystems, and many others. It has helped 600+ partners accelerate growth, enhance user experience, and increase conversion rates for swaps between 1,000 cryptocurrencies on 185 blockchains. For more information on integrating Changelly’s API to drive measurable results, visit Changelly’s official website.

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          🎙️ BitMart's Strategy & Growth: Key Takeaways from the Podcast In this insightful conversation, Ksenia, Growth Lea...

          🎙️ BitMart's Strategy & Growth: Key Takeaways from the Podcast In this insightful conversation, Ksenia, Growth Lead at BitMart, shares her perspective on BitMart’s strategy, the latest crypto trends, and the exchange’s expansion efforts. Here are the key takeaways: ✅ BitMart’s Competitive Edge – With 1,400+ trading pairs and a strong global presence, BitMart continues to lead through security, compliance, and innovation. 🌍 Expansion into Europe – BitMart is actively growing its European market presence with localized strategies, multi-language support, and regional campaigns. 📈 Emerging Crypto Trends – The market is gearing up for a potential bull run, driven by institutional interest, regulatory developments, and community-driven tokens like meme coins. 🎯 Marketing & Community Engagement – BitMart leverages influencer collaborations, social media, and interactive campaigns (e.g., Stake to Vote) to drive user engagement and shape exchange listings. 🔒 Security & Compliance – With the rise of new users, BitMart is doubling down on AML procedures, security enhancements, and user protection. 🚀 What’s Next? – Expect more regional campaigns, strategic partnerships, and innovative product offerings as BitMart continues to grow globally. 🎧 Listen to the full episode to dive deeper into the future of crypto and BitMart’s vision! 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official/ 🐦 X: https://x.com/financemagnates? 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: https://www.youtube.com/channel/UCaMiOoCIu0Lb_bEO_V2kI_g #bitmart #ForexTrading #CryptoTrading #FinancialSolutions #BusinessGrowth #TradingPlatforms #MarketExpansion #FinTechInnovation Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more! 🎙️ BitMart's Strategy & Growth: Key Takeaways from the Podcast In this insightful conversation, Ksenia, Growth Lead at BitMart, shares her perspective on BitMart’s strategy, the latest crypto trends, and the exchange’s expansion efforts. Here are the key takeaways: ✅ BitMart’s Competitive Edge – With 1,400+ trading pairs and a strong global presence, BitMart continues to lead through security, compliance, and innovation. 🌍 Expansion into Europe – BitMart is actively growing its European market presence with localized strategies, multi-language support, and regional campaigns. 📈 Emerging Crypto Trends – The market is gearing up for a potential bull run, driven by institutional interest, regulatory developments, and community-driven tokens like meme coins. 🎯 Marketing & Community Engagement – BitMart leverages influencer collaborations, social media, and interactive campaigns (e.g., Stake to Vote) to drive user engagement and shape exchange listings. 🔒 Security & Compliance – With the rise of new users, BitMart is doubling down on AML procedures, security enhancements, and user protection. 🚀 What’s Next? – Expect more regional campaigns, strategic partnerships, and innovative product offerings as BitMart continues to grow globally. 🎧 Listen to the full episode to dive deeper into the future of crypto and BitMart’s vision! 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official/ 🐦 X: https://x.com/financemagnates? 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: https://www.youtube.com/channel/UCaMiOoCIu0Lb_bEO_V2kI_g #bitmart #ForexTrading #CryptoTrading #FinancialSolutions #BusinessGrowth #TradingPlatforms #MarketExpansion #FinTechInnovation Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

          Executive Interview with Hormoz Faryar | ATFX | iFX EXPO Dubai 2025 Executive Interview with Hormoz Faryar | ATFX | iFX EXPO Dubai 2025

          Executive Interview with Hormoz Faryar | AT...

          Executive Interview with Hormoz Faryar | ATFX | iFX EXPO Dubai 2025 Executive Interview with Hormoz Faryar | ATFX | iFX EXPO Dubai 2025

          In this exclusive Executive Interview with Hormoz Faryar from ATFX Connect at the iFX Expo Dubai 2025, we dive into the company's expansion strategy and growth in Dubai and the MENA region. Hormoz shares insights into how ATFX Connect, the institutional arm of ATFX, is differentiating itself with client-focused solutions, global expansion, and cutting-edge technology. Discover how ATFX is collaborating with global partners, expanding its institutional presence, and continuously innovating to meet the evolving needs of the financial industry. Hormoz also discusses the company’s commitment to financial literacy for traders across the region. Stay tuned for more insights from the IFX Expo and follow ATFX’s growth globally. 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official/ 🐦 X: https://x.com/financemagnates? 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: https://www.youtube.com/channel/UCaMiOoCIu0Lb_bEO_V2kI_g #ATFX #ForexTrading #CryptoTrading #BrokerSolutions #MultiMarketGrowth #FinancialTechnology #TradingInnovation #BrokerageTools #SaaSforBrokers #FinancialSolutions #BusinessGrowth #TradingPlatforms #MarketExpansion #FinTechInnovation Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more! In this exclusive Executive Interview with Hormoz Faryar from ATFX Connect at the iFX Expo Dubai 2025, we dive into the company's expansion strategy and growth in Dubai and the MENA region. Hormoz shares insights into how ATFX Connect, the institutional arm of ATFX, is differentiating itself with client-focused solutions, global expansion, and cutting-edge technology. Discover how ATFX is collaborating with global partners, expanding its institutional presence, and continuously innovating to meet the evolving needs of the financial industry. Hormoz also discusses the company’s commitment to financial literacy for traders across the region. Stay tuned for more insights from the IFX Expo and follow ATFX’s growth globally. 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official/ 🐦 X: https://x.com/financemagnates? 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: https://www.youtube.com/channel/UCaMiOoCIu0Lb_bEO_V2kI_g #ATFX #ForexTrading #CryptoTrading #BrokerSolutions #MultiMarketGrowth #FinancialTechnology #TradingInnovation #BrokerageTools #SaaSforBrokers #FinancialSolutions #BusinessGrowth #TradingPlatforms #MarketExpansion #FinTechInnovation Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

          In this exclusive Executive Interview with Hormoz Faryar from ATFX Connect at the iFX Expo Dubai 2025, we dive into the company'...

          In this exclusive Executive Interview with Hormoz Faryar from ATFX Connect at the iFX Expo Dubai 2025, we dive into the company's expansion strategy and growth in Dubai and the MENA region. Hormoz shares insights into how ATFX Connect, the institutional arm of ATFX, is differentiating itself with client-focused solutions, global expansion, and cutting-edge technology. Discover how ATFX is collaborating with global partners, expanding its institutional presence, and continuously innovating to meet the evolving needs of the financial industry. Hormoz also discusses the company’s commitment to financial literacy for traders across the region. Stay tuned for more insights from the IFX Expo and follow ATFX’s growth globally. 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official/ 🐦 X: https://x.com/financemagnates? 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: https://www.youtube.com/channel/UCaMiOoCIu0Lb_bEO_V2kI_g #ATFX #ForexTrading #CryptoTrading #BrokerSolutions #MultiMarketGrowth #FinancialTechnology #TradingInnovation #BrokerageTools #SaaSforBrokers #FinancialSolutions #BusinessGrowth #TradingPlatforms #MarketExpansion #FinTechInnovation Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more! In this exclusive Executive Interview with Hormoz Faryar from ATFX Connect at the iFX Expo Dubai 2025, we dive into the company's expansion strategy and growth in Dubai and the MENA region. Hormoz shares insights into how ATFX Connect, the institutional arm of ATFX, is differentiating itself with client-focused solutions, global expansion, and cutting-edge technology. Discover how ATFX is collaborating with global partners, expanding its institutional presence, and continuously innovating to meet the evolving needs of the financial industry. Hormoz also discusses the company’s commitment to financial literacy for traders across the region. Stay tuned for more insights from the IFX Expo and follow ATFX’s growth globally. 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official/ 🐦 X: https://x.com/financemagnates? 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: https://www.youtube.com/channel/UCaMiOoCIu0Lb_bEO_V2kI_g #ATFX #ForexTrading #CryptoTrading #BrokerSolutions #MultiMarketGrowth #FinancialTechnology #TradingInnovation #BrokerageTools #SaaSforBrokers #FinancialSolutions #BusinessGrowth #TradingPlatforms #MarketExpansion #FinTechInnovation Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!